Margo Dunlap
Design strategist and researcher based in Vermont.
Want more?
Hi!
I've conducted generative research and evaluative testing within financial services, pharmaceuticals, consumer goods and technology, veterinary health, database services, and transportation. The bulk of that work was at a consultancy where all of my projects were under NDA, but I'm happy to share a few project stories privately. Please reach out.
METHODS
- user interviews
- surveys & questionnaires
- field studies/visits
- observation & follow-alongs
- usability testing
- concept testing
- sacrificial concepts
- card sorts
- diary studies
- competitor analysis
I taught generative design research methods to new practitioners at Continuum from 2018-2021 and have been a guest lecturer on the subject at RISD. I've found creative ways to test abstract products (e.g. insurance) with velcro and massive-scale experiences (e.g. airports) with VR.
