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Hi!
I've conducted generative research and evaluative testing within financial services, pharmaceuticals, consumer goods and technology, veterinary health, database services, and transportation. The bulk of that work was at a consultancy where all of my projects were under NDA, but I'm happy to share a few project stories privately. Please .
METHODS
- user interviews
- surveys & questionnaires
- field studies/visits
- observation & follow-alongs
- usability testing
- concept testing
- sacrificial concepts
- card sorts
- diary studies
- competitor analysis
I taught generative design research methods to new practitioners at Continuum from 2018-2021 and have been a guest lecturer on the subject at RISD. I've found creative ways to test abstract products (e.g. insurance) with velcro and massive-scale experiences (e.g. airports) with VR.
